Instagram’s simple platform and focus on photos causes it to be the right app for real estate agents to share their listings. However, agents who aren’t familiar with the platform might not understand what forms of pictures to post. Simply posting a photograph of your listing with the address and an explanation isn’t going to have much attention. You’ll need to make a story around the listing and share multiple photos to tell that story.
The simplest way to start “Instagramming” your listings is by using Instagram during an open house. Here are 7 different pictures you can decide to try create and share your open house story.
Start with a selfie
A “selfie” is just a photo that you take of yourself. Take a selfie in your car, before the sign or by leading door. Caption it with something similar to “Excited to host an open house at 12345 Main Street.”
Your preferred room
Take a photo of your chosen room in the house. In the caption, get your followers to imagine life because room. For example, if your chosen room is the restroom with the huge soaking tub, say something similar to “Is it possible to imagine coming home from a hard day’s work and addressing soak in this tub? Glorious!”
Your preferred outdoor feature
Photograph your chosen outside space. Again, get your followers to imagine themselves living there. “Have a look at this built in BBQ. Would you like to host summer BBQs only at that home?”
Offer a shoutout to other agents
A shoutout is a social media referral. In case a realtor you know comes by the home with clients, snap a photo with them and give them a shoutout in the caption (be sure to utilize their buy instagram followers cheap handle if they’ve one.) Your caption could read something such as this “Look who stopped by my open house today! Thanks for bringing your buyers @realestateagent.”
Share your “to-do list.”
Write or type a listing of things you have to do to prepare for the open house then post a picture. This provides people a notion of the services you provide when hosting an open house. You can even share the owners to do list to educate people how they ought to prepare for an open house.
Tools of the Trade
Do you always bring a specific water bottle to open houses? Would you often bake cookies or bring a vase of flowers? Construct your items and snap a photo. The caption can read something similar to “Here’s my open house survival kit!”
Obtain the owners in on the fun
If the homeowners remain, take a photo with them. Tag them and inquire further to share the photo on their Instagram and to tag you!
Instagram is easy to use and the right platform for real estate agents who are not really acquainted with social networking but want to utilize it to market their listings. With a couple of clicks of your smartphone camera and some witty captions, you’re next buyer could possibly be one of your Instagram followers.
Brianna Alexander is the Marketing Assistant at One Step Services, a marketing company in Orange County, California. Brianna and the One Step team specialize in creating custom brands and marketing materials for small businesses, independent contractors and real estate agents. They take care of from campaign creation, to graphic design, to print and mailing.